Idfactory is a documentary and digital company that serves the arts, advertising and production communities.
Our executive producer and creative lead is Ian Daffern, who has 20 years experience creating award-winning factual stories for broadcast and digital.
Idfactory has developed digital content and strategy for companies like Tortuga Films, True Perspective VR, CBC Books and more. Through our partnership with director Tate Young, we created award winning digital content for The Toronto Standard, started an online festival for Ontario Book Publishers Association, and produced dozens of web series and documentary shorts.
Before launching Idfactory, Ian developed American network television series for Entertainment One. He also served as a development and creative producer for Bell Media’s Fibe TV1. While there, Ian made series, docs and comedies about Toronto and the diverse communities who reside there. Prior to joining Bell Media, made original videos for the Globe and Mail, including the first interview ‘shot’ in Second Life; and created interactive installations for the Royal Ontario Museum.
CREATIVE LEAD & EXECUTIVE PRODUCER
Ian Daffern is a filmmaker based in Toronto whose work explores the secrets and passions behind arts and crafts; from the obsessions of model train enthusiasts in Railroaders to the discourse of James Joyce Scholars in Bloom is a Cod. His online work include the music community short film A Tribute to the Tranzac and How Ink Is Made. This short about the craft of inkmaking was viewed by 2.5 million people online, garnered critical attention, and was cited by Stephen Colbert as “his favorite youtube video of all time”.
Ian was a founding producer of Bell’s Fibe TV1, a grassroots platform for artists and emerging filmmakers to make local themed content. His productions there include Bomb Girls: The Documentary which screened at Sheffield Docfest, and the Imperial War Museum Festival in London, as well as Music Lessons, directed by Michael Mabbott, a special presentation at Hot Docs 2015.
Ian also works as a scriptwriter for interactive; comics; and mobile games. For narrative work please see iandaffern.ca
